NUPER was founded in October 2017 in Seoul of Korea.


NUPER is a compound word of “NU” from “nuleohda” and “PER” from “person,”

The word "NU" is a derivative of the Korean word "(누렇다)nuleohda," which

means the color turns yellow over time.

NUPER which means a person seeking pleasure in old books.

This brand is started from an interest in Korean history and culture to express it as cloths.

This is the brand that interprets and expresses Korean culture with various meaningful stories of our culture and history in clothes.

These clothes will show many oriental aspects and details of Korean traditional clothes.